Parity in Cancer Awareness Advertising

My beloved Jeanne S sent us to Hoyden’s awesome site Hoyden About Town and a new entry for Jeanne’s How Low will Komen Go Contest. I know Jeanne’s busy, so I’m posting a few new entries here. I so *heart* Jeanne.

What I learned from all of my Googling is that no matter what type of cancer you type into Google, it always brings up breast cancer awareness stuff. Kidney, Pancreas, Colon, Thyroid, Leukemia, Rectal, Lung, etc etc etc. My generic search term was “_______ cancer” awareness. Sometimes I would include the word advertising. On one hand, yay for getting the word out about breast cancer, but shit, the rest of the groups need some time too. Some of the ads were disgusting. Some were thought-provoking. Some were ridiculous. But Google and Google Images is an amazing tool. Although I could spend all day finding this stuff.

Today was kind of like work, when I used to research terms about soil and sediment sampling. (I used to be an editor and read EPA documents – yawn) I have to make myself eat as I kind of lose my appetite. Cancer advertisements – YUCK! At my office, the grossest were industrial blenders used for testing animals for PCB contamination. Rat and possums in blender makes for a nasty smoothie.


So, Hoyden, who is a girl after my own heart, enters the HLWKG Contest with the following entry. It was so brilliant I had to snag it.

“Oh, for fuck’s sake. The latest in the Mmm, Sexy Pink Breast Cancer! Save The Boobies Awareness sweepstakes comes from Mount Franklin, purveyors of pointless, wasteful, plastic-ridden, environmentally unfriendly bottled water. They’ve been doing the pink lids for a while, but these “every mouthful” advertisements are new.”


“Two water bottles with pink lids, photographed from above. See? They look like boobs! Boobies that could fit in your mouth! Cancer’s so sexy! Hahahaha!” The text reads:

Every mouthful helps
for breast cancer research

boob bottles blegh.jpg

So then she “kicks off our contest for photoshopped brown colon cancer awareness producternalia.”


ball cancer.jpg


bum colon cancer.jpg


colon cancer.jpg
So I decided to Google “CANCER ADVERTISING” and “FUNNY CANCER ADVERTISING.” Some are clever, some are disgusting. I wonder how effective they are. Credit for many of them goes toAdverbox Advertising Blog.

“Please take care this summer” Skin Cancer Awareness Towel.


Skin Cancer Awareness (kind of NSFW – but not too bad – Just damn funny so watch the whole clip)

EEKS from Kristinwalldesigns. My mother looked and said, “Well she certainly couldn’t diagnose herself THAT way.”

“The fastest growing cancer among women is not what you think.”


Hmmmm what could this be? Could it be BOOBIES? Wowweewoowee!!!!

Much too soon for this ad: “Terrorism-related deaths since 2001: 11,337 – Tobacco-related deaths since 2001: 30,000,000”

terrorism smoking.jpg



A panel was placed in smoking areas, featuring a cemetery view from the top. Wonder if that would make anyone quit?
cancer coffin.jpg

The Super Colon

Ok. I’ve had a colonoscopy, so I thought this was totally cool – click the next link for some additional pictures. It’s an 8 feet by 20 feet inflatable replica of the human colon. And it travels around the country to raise awareness of colon cancer. An inflatable, 20-foot long, 8-foot high replica of a human colon, is an interactive educational tool that is teaching people all across America that colorectal cancer is preventable, treatable and beatable! As visitors walk through the Super Colon, they get an up-close look at:

* healthy colon tissue
* tissue with non-malignant colorectal disease like Crohns and colitis
* colorectal polyps
* various stages of colorectal cancer

traveling colon.jpg

target boob shirts.jpg

This advertisement didn’t quite cut it.

breast cancer nuggets.jpg

Various pinkishoctober boob, er tasteful, advertising. Meh.




Check yer boobs. Just not while driving. Thanks Ad Blog Arabia (not going to link b/c of odd searches) and

Yay for Pink Crap – Feelup yer boobs!


Hey Fiona, this Mouse Pad came from Hong Kong (Not really safe for work, but click on the link if you can) As it says “EXAMINE REGULARLY!” Like any self-respecting woman would have that mousepad on her desk.

And my supreme finalist for the How Low Will Komen Go contest is this rubbery boob mousepad.
ENGLISH TRANSLATION: Frequent massaging breasts enables you to detect breast cancer before it strikes. CLICK ON THE PICTURE TO SEE THE EXTRA LARGE DEGRADING IMAGE.

Ok. So how’s that for a little parity.

I can do this. I’m up against insane ads.

Your assignment today is to send me a link if you find one on some wackadoodle cancer ads.

I did find a few leukemia ads. They totally of broke my heart. It’s like the other ads are all jokes compared to these.


It doesn’t get much sadder than this. Especially when you look at the big picture. Saddest funeral ever.